What is data scraping?

Before we dive into why entrepreneurs should use eCommerce scrapers, let’s first delve into the concept of data scraping.‌

Data scraping is a quick and effective way of extracting and organizing data from websites for further processing and analysis. Traditionally, data extraction was done manually — with employees sitting in front of the computer for hours at an end and pouring over different web pages to locate and input information into spreadsheets.‌

However, data scraping bots have made manual extraction obsolete. By automating the repetitive aspects of web scraping and crawling, the bot will locate and input information from target websites for you. With a few clicks of your mouse, you can tell the scraper what data to extract.

Did You Know: How to Use a SERP Scraper to Beat Your Competition

Advantages of data scraping Data scraping provides many advantages to those working in the eCommerce industry:

Price tracking and comparison Many eCommerce businesses use scraping to get a look at how their competitors price their products. Because there are so many eCommerce stores, manually researching how each competitor prices their products would take ages.‌

By programming eCommerce price scrapers to locate and analyze specific data categories, you can get the information you need to adjust your prices as needed.

Researching customer preferences and statistics To survive in the bustling eCommerce industry, you need to pinpoint the needs and desires of your target market. Use eCommerce scrapers to extract and analyze the range of products and services your competitors provide to get a better idea of how you can expand your business.‌

With so many new products and services appearing on the market every day, use eCommerce data scrapers and eCommerce product scrapers to compile a list of all the products and services that your competitors offer. Then you can use keywords to go through the list and determine which products and services you could offer to gain a competitive edge over other eCommerce stores.‌

You can also use data scraping to perform predictively and sentiment analysis to determine what your customers are talking about online. By scraping through social media platforms, you can gather vital statistics about consumers’ preferences, experiences, and opinions on various products and services. This will help you boost your business’s appeal and user experience.‌

Generate leads Web Scrapers also help you get more leads for your eCommerce business.‌

For instance, you can scrape your top competitors’ social media profiles and websites to discover what issues they face when selling their products to consumers. Using this data, you can take steps to prevent these issues from cropping up, helping you attract and retain more customers.‌

Additionally, you can scrape popular blogs and news websites to discover the hottest trends in your industry.

Pay particular attention to: The range of services offered The way descriptions are worded How companies promote their products (i.e., using specific hashtags, filming short videos in a particular way, etc.) You can then make your website, marketing materials, products, and services stand out more based on what you’ve learned.‌

SEO analysis Finally, eCommerce scraping can give you an advantage in SEO analysis.‌

Scraping your competitors’ websites can give you valuable SEO analysis data — including things like meta descriptions, titles, keyword density, and what kind of content they post on their sites. Target websites that rank high on Google so you can take a look at the keywords and the other SEO techniques they use. This way, you can boost your SEO game and rank higher on Google.

Blogs Credit: scrapingrobot.com