What is Google SERPs?

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine's SERP design is different, but since Google is the most popular—holding over 80% of the market share

How do you scrape Google SERP? To scrape Google search results, we first need to understand how Google sees and prioritizes our searches. When you search for things on Google, what you see is not just an index of pages with URLs or so-called organic searches.

While it used to be like that in the past (as seen above), the primary purpose and driving force of Google - or any search engine for that matter - has always been to have your queries answered as quickly and efficiently as possible, and in a way that will attract your attention but be easy on the eyes.

That’s why over time, Google search results have become much more multilayered, including the results of varying complexity and formats, like a giant layer cake. And that cake-like structure isn’t going away any time soon, with voice command search, apps, and mobile search introducing their significant corrections into the way we google stuff.

Today, Google search results consist of various levels, depending on the complexity and type of search, as you can see in this example of a How to find SERP API on google for free query 🔭:

What are the elements of a Google search page? Google's SERPs can show various elements: the search results themselves (so-called snippets), a knowledge graph, a featured snippet, an answer box, images, shopping results, and more. Depending on the type of query and the data Google finds, some of these elements will show up.

in General, You can consider Title, Meta description, URL, Schema, LSI Keywords, Images, Ads, News, Google my Business, etc...

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How to use data extracted from Google Google is the main entry point to the internet for billions of people. This makes appearing in Google Search results a key factor for almost every business. And Google reviews and ratings have a massive impact on local businesses’ online profiles.

Marketing agencies, especially those with a large number of clients from various industries, rely heavily on obtaining reliable SEO tools.

They are not only a means of effectively performing multiple tasks but also a means of successful management and analysis of results. You can look for things like how the top-ranking pages are writing their page titles, the keywords they're targeting, and how they format their content, or take it a stage further and do some deeper link analysis.

Typical use cases for Google Search scraping are, among thousands of others:

=> Analyze Google algorithm and identify its main trends => Gain insights for Search engine optimization (SEO) — monitor how your website performs in Google for specific queries over a period of time => Analyze ads ranking for a given set of keywords => Monitor competition in both organic and paid results => Build a URL list for specific keywords. This is useful if you, for example, need good relevant starting points when scraping web pages containing specific phrases.

Is it legal to scrape Google? Scraping and extracting public data is protected by the First Amendment of the United States Constitution. In fact, big search engine companies are getting a big part of their data by scraping thousands of public websites.

Our SERPHouse API supports the extraction of all data on:

organic and paid results 🔍 => ads 🛍 => queries ❓ => People Also Ask 🙋‍♀️ => prices 🏷 => reviews ⭐️

Source: SERPHouse and Apify