Domain Ratings or Domain Authority: What It Is and How Can You Increase (5 Ways)

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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website will rank in search engine result pages (SERPs).

Some organizations call it Such as DR. But DR and DA are both the same!

What Is a Good Domain Authority Score?

There are many factors that go into calculating domain authority. But to give you an idea, websites like Google, Apple, or Microsoft will have a high DA (between 95 and 100).

On the other hand, if your website is new, then your DA will be low (possibly between 10 to 20).

You should also know that it’s easier to improve your site’s DA if it’s between 20 to 30 than if it’s between 70 to 80.

Here’s a look at what each domain authority score means:

  • Below 30 is poor

  • 30 to 40 is below average

  • 40 to 50 is average

  • 50 to 60 is good

  • 60 to 70 is very good

  • Above 80 is excellent

An important point to remember is that DA helps you predict your website’s performance in search results.

So, it’s better to use it for comparison with other websites around yours in the SERPs and then try to increase your DA to rank higher.

Did you Know: What are the Biggest Challenges behind SERP Scraping in 2023?

How is Domain Authority Calculated?

When it comes to calculating domain authority, different tools use their own methodology. As for Moz, it uses over 40 different factors to give you a DA score.

But the most important factors include:

  • MozRank – This counts the number of websites linking to a web page. It also looks at the quality of these websites that are linked to yours.

  • Link Profile – This includes the internal and external links from your web page. So, if your post links to high authority websites and also gets linked back by other reputable sites, then you would get a good score.

  • Root Domains – When it’s looking at your link profile, Moz also looks at the number of unique backlinks. Let’s say you have 100 links but they’re from a single website. Moz will consider this as 1 root domain. So, it’s important to get backlinks from different websites.

  • MozTrust – Moz checks the trustworthiness of websites linking to your page. For instance, if you get a link from a university webpage, governmental site, or a large organization site then you’ll get a high score.

  • Site Structure and User Friendliness – For achieving a high DA, you need to make sure that your site structure is easy for search engines like Google to use for crawling your pages. And you also have to provide a great user experience to your visitors.

Now, are you ready to learn how to build domain authority?

How to Increase Domain Authority

As you start to work on boosting your website’s domain authority, you should remember that it’s a long-term strategy. Here are some ways you can increase your site’s DA:

4. Optimize Your Website Structure and User Experience

How Do You Check Domain Authority?

Now that you know how to increase domain authority, here are some tools to check the DA of your website.

2. Ahrefs

3. SEMrush

Moral Of the Story

One thing you should remember is that you can’t control your site’s domain authority. All you can do is put the pieces in the right place, so your DA increases steadily.

Another point to note is that it takes time to bring up the domain authority, as it won’t happen overnight. So, set out a long-term strategy and use the points we’ve explained to increase your DA.

You can Learn Domain Authorities Case studies on the SERPHouse Website with Help of ahref webmaster.